Responsibilities
- Manage a portfolio of social media content strategies for a wide range of clients across all relevant social platforms.
- Provide strategic counsel to clients to aid the delivery of high-quality social media content solutions.
- Establish relationships with internal departments, third party suppliers and clients.
- Manage the delivery of content production that is on-brand, on-brief and on-time.
- Support on the day-to-day management of paid social media strategies and campaigns.
- Lead on social media copywriting across all clients.
- Manage, develop and motivate junior team members across clients.
- Review measurement of paid and organic content performance and provide actionable analysis.
- Share regular industry insights and platform developments with internal teams and clients to help form best-in-class content creation, content types, and ideation across all relevant platforms.
- Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts.
- Guide a small team of marketing professionals to manage and oversee the ‘collective team output’, delivering leadership, upskilling & mentorship as appropriate
- Seamlessly integrate the Ad Operations team alongside other Trendt departments to ensure the successful delivery of day-to-day client work.
- Develop and maintain relationships with appropriate media agency personnel, incl. Ad Operations & Programmatic Planning teams, to become a priority escalation point when troubleshooting campaign activity
- Develop relationships with Technology vendors (especially ad servers) to help build improved processes/best-practices and aid future product roadmap development
This includes, but is not limited to:
- Working with Creative Strategists & Data Analysts to ensure complete and correct implementation of strategic initiatives to deliver against client KPIs (for reporting / PCA purposes)
- Working with Creative Developers to deliver necessary technical implementation, including building/managing dynamic feeds, testing associated content and trouble-shooting campaigns where/when required
- Working with Product Developers to actively contribute to the product roadmap of our internal product to ensure it is fit for purpose from an operational standpoint
Qualifications
- Minimum 2 years proven creative agency experience, working with big brands and managing multiple clients or key stakeholders.
- Minimum 1 year experience in an AM role, with a strong eye for growth opportunities.
- Digital Ad operations experience
- Experience within campaign management (programmatic preferable)
- Analytical and problem-solving mindset
- Strong ability to interpret and manipulate data
- Methodical approach to troubleshooting utilising appropriate tools
- Strong organisational and project management skills
- Ability to manage multiple projects simultaneously
- Confidence in managing project stakeholders expectations in terms of delivery
- Strong decision-maker and ability to work well under pressure and to tight client deliverables
- Ability to take ownership and lead projects
- Act as the technical point of contact in external meetings
- Successfully communicate technical information and updates to wider teams
- Excellent industry knowledge and a thirst for keeping that knowledge ahead of the curve.
- A passion for client satisfaction, building relationships that will weather any storms, and making decisions that are client-first.
- The ability to lead proposals and presentations articulately, with incredible brand knowledge and amiability.
- An awareness and love for the financials and an understanding of how to positively present project scopes and proposals to the client.
- The knowledge and experience to interrogate budgets, you’ll have a strong grasp on budget tracking, forecasting and how that fits into the overall picture.
- Enough confidence in your experience, knowledge and client relationships to overcome unforeseen challenges.
- Excellent communication skills with the ability to bring all teams together to get the job done and keep the client informed.
- Experience working with your clients to come up with new ideas and ways to develop their digital communications
Benefits
- A fun, supportive and talented team around you
- Flexible working (100%-remote working, but with regular team meet-ups in London)
- We will support your growth in any way we can and guarantee you will learn new skills, work with some of the industry's best people and have great fun while you do it