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Over 3 years, we created, evaluated, and adapted the core pillars of the brand: sustainability, quality standards, and wellbeing. Through this, we could then propel Henry and Bros social channels and begin engaging with a like-minded audience, building an interconnected and interested audience. Throughout wider marketing campaigns, we created social-specific pieces, partnered with like-minded brands through collaborations and competitions, leveraging off new audience pools.
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Since its humble beginnings, Henry & Bros., has made it a mission to become the #1 retailer around the globe that mothers turn to for durable, top-of-the-line, affordable blankets for children of all ages. However, Henry & Bros’ category leadership was facing increasingly stiff competition from an array of challengers, ranging from big-box megastores like Target to boutique online retailers. Henry & Bros turned to Trendt to help reinforce its position as the category’s most comprehensive and authoritative resource for kids homewear.
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