What we did



Henry & Bros


Hong Kong

Henry & Bros

Digital marketing for homeware brand

Stylish and integrated thinking for homeware brand

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Over 3 years, we created, evaluated, and adapted the core pillars of the brand: sustainability, quality standards, and wellbeing. Through this, we could then propel Henry and Bros social channels and begin engaging with a like-minded audience, building an interconnected and interested audience. Throughout wider marketing campaigns, we created social-specific pieces, partnered with like-minded brands through collaborations and competitions, leveraging off new audience pools.

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Henry & Bros
Henry & Bros

The Challenge

Since its humble beginnings, Henry & Bros., has made it a mission to become the #1 retailer around the globe that mothers turn to for durable, top-of-the-line, affordable blankets for children of all ages. However, Henry & Bros’ category leadership was facing increasingly stiff competition from an array of challengers, ranging from big-box megastores like Target to boutique online retailers. Henry & Bros turned to Trendt to help reinforce its position as the category’s most comprehensive and authoritative resource for kids homewear.

Our Solution

After presenting a full marketing audit, including their organic social, paid social, and competitor’s creative, we began by outlining optimal user journeys and briefing their web developers with new landing pages to aid in the process. We then drafted a full 3-month strategy, developing the brand, content direction, account structure, communication, PR, and aligning expectations. Since we were targeting US and Australian markets, our main focus was to grow Pinterest, Instagram, and Facebook channels. Although we finished working on this project, Henry & Bros continues to thrive, reaching new and exciting audiences with original content that interests, informs, and inspires.
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Graphic design

We have provided designs that inspire, challenge, and deliver whatever event or country in the world: ad banners, graphics for social media, e-mail banners etc.


To increase traffic across all online channels, we created a vision to boost brand awareness. Making it easy for mothers to find relevant information and products would help us keep Henry and Bros at the top of their consideration set as the best resource for quality kids' homeware.


We implemented a multi-channel approach with premium partners in both the fashion and maternity sectors, leveraging their brand equity for online media integration. We also developed and proposed a strategy for the owner’s branding.

Influencer marketing & PR

We activated our database of American and Australian influencers and built meaningful relationships and turned most of the influencers into ambassadors. In addition to the engagement and reach achieved in our campaigns, Henry&Bros received content, which could be repurposed and reused on their Facebook and Instagram.
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