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Our digital media campaign yielded immediate results with a sharp uptick in awareness and impressions in just a few short months. The highly targeted content we created led to a spike in click-through rates while slashing costs per click and per view, and helped Predio remain positioned as the leading sustainable development company in Oslo. We also explored some new platform features for the first time, including Instagram Reels, which drove impressive results for the campaign.
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While Predio and its construction projects were well known and understood by key Norwegian customers, the brand was less known by influencers (contractors, architects, and investors). We were tasked with researching and developing the brand positioning to create an eye-catching look and feel that would firmly establish Predio with a clear and effective unique point of difference. It was important that the communication material could be targeted and adapted for each audience as the key messages and motivational drivers differed.
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