Famous haircare company mentioned on Vogue, Bazaar, Tatler was looking for ways to drive users to book appointments with them by expanding their digital marketing efforts outside of strategies that only utilised retargeting tactics. The solution was to launch several campaigns broken out by geolocation that targeted every step of the marketing funnel. Focused on lowering their CPA and increasing their RoAS goal, we used top-of-funnel strategies such as video ads, with third-party data targeting, to build brand awareness with in-market consumers. These strategies tied with lower-funnel tactics, such as retargeting and household extension audiences, helped drive consumers to purchase.
It can be difficult to choose a hair salon. Chop-Chop aimed to make the decision easier by offering high-quality hair care services in an inclusive environment. The Chop-Chop brand stood out from other salons by emphasizing its friendly customer service, but it also wanted to make sure that its branding resonated with potential customers.
We faced a variety of challenges, not the least of which was timing. It was during the height of the pandemic that people were afraid to go to salons. We had to come up with an ultra creative approach to attract current and new customers to our venues.