With a communications plan produced and all marketing collateral updated to reflect the new brand, a full through-the-line campaign was rolled out across online advertising, PR activity, socials, events and a new website. Our curated social engagement editorial calendar helps the brand meet them where they are – on their terms. By participating in an authentic two-way conversation and supplementing it with compelling content, we maintain relevance and reinforce brand equity drivers.
Working from the ground up, we went through an extensive assessment of the market and Luis Huber positioning, conducting an in-depth customer and prospects survey. Harnessing the brands' strengths – expertise, design, quality and the power of personal branding – we developed a confident video-led identity for the brand alongside a launch campaign focused on Luis Huber industry knowledge. With this solid foundation, a comprehensive marketing strategy was planned and rolled out using the new creative.